We excel in navigating
complex topics
and thrive
on challenges.
About
us
We’re the go-to experts in strategic communications consulting. Our focus? Building and safeguarding the most valuable asset in business: trust. For over 20 years, we’ve crafted communication strategies that deliver real, measurable results for our clients.
Trust isn’t given – it’s earned through actions, transparent communication, and genuine relationships. And that’s exactly what we do best.
We start by diving deep into your business needs and competitive landscape to build rock-solid strategic foundations.
We create content that both informs and engages, combining creative approach with strategic analysis.
We select and implement diverse communication tools, appropriately tailored to your audience needs.
We actively support building and strengthening relationships with key stakeholders.
We set your communication on the right course.
We build trust in your brand.
Trust in business isn’t a luxury
– it’s a necessity.
Companies that build it gain an advantage. Those that lose it,
are falling behind.
Trust is a strategic asset.
Customer’s trust is your license to operate. It’s your insurance against competitive disruption, an antidote to consumer indifference and a chance to rebound if you make a mistake.
Trust between business partners fosters smoother negotiations, leading to more productive outcomes and stronger relationships.
Being known as a trustworthy employer attracts top talent, cultivates a culture of openness and collaboration, and boosts employee engagement.
Earning the trust of local communities can be the deciding factor in the success of your investments and projects.
Trust from the media and general public can be your company’s lifeline during turbulent times or crises.
At Lighthouse we believe trust is your
ultimate currency and we know how
it can be earned.
Our partner Edelman has been studying trust for more than 20 years with one of the most recognized research projects in the world, the Edelman Trust Barometer.
See the latest reports from
Edelman Trust Barometer:
2024 Edelman Trust Barometer Special
Report: Business and Racial Justice
2024 Edelman Trust Barometer Special
Report: Brands and Politics
2024 Edelman Trust Barometer
How can
we help you?
Strategic Communications Planning
We create comprehensive communications strategies and plans that drive our clients’ business goals and help them build strong brand reputation. Our proprietary workshop-based methodology supports strategic processes and ensures impactful, measurable results.
Change Management
We help our clients build stakeholder buy-in and engagement throughout various transformation processes. Our expertise covers both external and internal communications during restructuring, mergers and acquisitions, rebranding initiatives, and organizational changes.
Community Relations
We help our clients in establishing and maintaining effective dialogue with local communities during the implementation of socially sensitive investment projects.
Risk Management and Crisis Communication
As one of Poland’s leading crisis communication consultancies, we have successfully delivered over 500 crisis management projects.
Educational Campaign on Complex Issues
We create and deliver comprehensive 360° educational campaigns that make challenging topics accessible and understandable. Our approach helps tackle misconceptions and myths, ensuring your audience gains clear understanding of complex matters.
Write to us
We blend our PR expertise
in creating impactful stories
with a marketing approach to targeted distribution, boosting
reach and engagement.
Our
Team
Lighthouse is led by seasoned professionals – industry experts who excel across diverse areas of communications and marketing.”
Our management team brings together experts across multiple disciplines of PR and marketing. Drawing on this diverse expertise, we view client challenges through multiple lenses to deliver out-of-the-box solutions.
PRESIDENT OF THE BOARD
Founder and Managing Director of Lighthouse. Member of the Management Board at LPP SA. For over 20 years, he has advised executive boards, supervisory boards, CEOs, and business owners on building a desired brand image, managing reputation, driving sales growth, and navigating through periods of change. His portfolio boasts a track record of several hundred issue & crisis management projects. Przemek has been actively involved in communication for multi-billion-dollar investment projects, market debuts, and mergers and acquisitions. He is also an expert in family businesses and business succession.
Przemek is an author of industry publications, like the “Crisis Management Approach Process” methodology, which serves as a comprehensive guide for effective crisis management. He shares his expertise through teaching crisis management courses. He’s currently a lecturer at the SWPS University in Warsaw and the London School of Public Relations. In the past, he was a guest lecturer at the Poznań University of Economics and the Gdansk University of Technology.
For more than a decade, Przemek has been supporting the development of the Polish PR industry, serving as both a Member of the Board and the President of the Public Relations Consultancies Association (ZFPR). He sits on the Public Relations Ethics Council. He is a graduate of the Warsaw University of Technology, Warsaw School of Economics, and ICAN Institute.
VICE PRESIDENT OF THE BOARD
Vice President and Co-owner of Lighthouse. A corporate communications expert with nearly 25 years of industry experience. Specializes in strategic communications planning, with expertise in change management, crisis & issue management, and sustainability. Jarek combines consulting expertise with in-house experience gained at major corporations including Polpharma SA, Bank Pekao SA, and PGNiG. Prior to Lighthouse, he served as a Deputy Managing Director at Edelman Poland. Graduate of Adam Mickiewicz University in Poznań.
SENIOR PARTNER
A seasoned expert in branding, communication, and business relationships. Piotr serves as a mentor to both top executive teams and individuals transitioning into leadership roles. He leads coaching sessions and programs that help shape the roles of key figures within organizations. He combines sensitivity to soft skills like empathy, communication, and active listening with a pragmatic business mindset, offering guidance on delegating responsibility, career development. He works closely with boards and leadership teams, crafting change communication strategies that ensure smooth implementation of leadership initiatives. Navigating complex challenges and organizational shifts is second nature to him. His flexible approach focuses on understanding each client’s unique goals and priorities.
He has successfully collaborated with companies across various sectors, including energy, finance, insurance, FMCG, technology, pharmaceuticals, and fashion, leveraging his extensive experience to drive results.
PARTNER
Magda specializes in crisis management and reputation risk projects. She has provided strategic counsel during various crisis situations, including strikes, workforce reductions, technical failures, product recalls, workplace harassment cases, legal disputes, workplace accidents, and social protests. Beyond managing active crises, she develops customized tools for clients to monitor reputational risks and implement crisis prevention measures. She also conducts workshops and simulations focused on crisis communication management.
Her client portfolio spans multiple industries, including energy, pharmaceutical, retail, financial services, insurance, real estate development, and FMCG. Her team’s projects have been recognized with Golden Paperclip Awards (Złote Spinacze) in Crisis Communication and Financial PR/Investor Relations categories in 2013 and 2016.
She holds a degree in Journalism and Political Science from the University of Warsaw, with a specialization in media marketing and public relations. She was one of the first employees at Lighthouse and previously worked at companies such as Spin Communications. She has nearly 20 years of experience in the PR sector.
HEAD OF DIGITAL
With over a decade of experience in digital communication and PR, gained in both Polish and international agencies, she has a strong track record in the industry. As the CEO of Walk Digital, she led a multidisciplinary team of experts across modern communication (strategy, creative, social media), media, and technology. In her work, she combines cutting-edge solutions like artificial intelligence with the core values of effective communication.
A seasoned expert in the digital landscape, she specializes in developing comprehensive communication strategies that integrate online and offline channels. Her expertise spans a wide range of areas, from content marketing and performance campaigns to complex e-commerce projects and digital brand transformation.
She has partnered with leading brands, including Grupa Adamed (and the Adamed Group Foundation), USP Zdrowie, ORLEN, Coca-Cola, KFC, Chevrolet, L’Oreal Groupe, Nikon, Volkswagen Group, Obi Polska, and many others. Throughout her career, she has successfully executed numerous projects that integrate traditional PR with digital innovation, always focused on delivering measurable results.
UNIT DIRECTOR, TECHNOLOGY
Communication expert with a impressive portfolio of projects created and successfully implemented for top institutions and companies in the technology, financial, and industrial sectors. With over 18 years of experience in strategy development, crisis management, organizational change communication, and public relations, he has worked both in agencies and on the client side. He has overseen communication efforts across the CEE region, managing international teams and projects. His teams’ work has been recognized with industry awards, including the prestigious Golden Paperclips (Złote Spinacze). He has collaborated with major organizations such as T-Mobile, UBS, KIR, HP, Amazon, PayPal, DHL, CES, Alcatel-Lucent, PIIT, PIKE, Vectra, Warta, Colonnade, the European Commission, and the European Parliament.
Earlier in his career, he was involved with NGOs, including the Batory Foundation, the Foundation for the Development of Local Democracy, and the Schuman Foundation. He also worked at PRIMUM PR and Clue PR, where he managed the corporate department and supported strategic initiatives for the agency’s leadership.
Always ready to take on new challenges, he is an avid reader and occasional runner, deeply connected to his sons, his dog, and the mountains.
Edelman
Affiliate
Since 2016, Lighthouse has been the exclusive Polish representative of the largest independent PR company in the world, Edelman. The Edelman network employs 6,000 employees in over 60 markets around the world. The company has unique competences and experience when it comes to building and managing trust in business.
Our partnership with Edelman provides us with access to international know-how and the opportunity to participate in global communication projects.
Want to know more about
the things we do? Check out our news,
resources and case studies.
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